Who cuts these patterns

The idea

Most CRM comparisons rank software against software. That produces a winner, and the winner is usually whichever product has the longest feature list, which tells a two-person consultancy nothing. Nichefit ranks software against teams — the shape of the work, the number of people who need to see it, and the object the business actually tracks.

That framing has an uncomfortable consequence, and this site accepts it: quite often the answer is that no sales CRM fits, and you should buy a different category of software, or nothing at all. Pages here say that where it is true, including on pages where saying it costs us a commission.

How a price gets onto this site

Every figure is read off the vendor's own pricing page, on a stated day, in a headless browser configured as a visitor from the United States — because vendors serve regional price lists, and a dollar figure you did not actually see in dollars is a guess about your own location, not a fact about the product.

1. The page is opened and left to render. Most CRM pricing pages build their prices in the browser; a plain fetch of the HTML returns nothing useful.
2. Each billing panel is opened separately and read out of the rendered page. Eight of the pages read for this site open on their annual panel and headline the annual rate, so reading only what loads means recording the wrong number.
3. The figure goes into one file, lib/prices.ts, with the page it came from. Charts draw from that file and nothing else, and a check called need() fails the build if a page stops saying something a chart on it is drawing.
4. Whatever the vendor does not publish is recorded as not published, and never estimated. FACTS.md lists those gaps by name.

When a vendor's own numbers disagree with each other — an advertised saving its two panels do not produce, an offer price with no stated renewal — Nichefit prints the disagreement rather than picking a side. Four vendors covered here are in that position, and the pages that quote them say so.

Three things this site does not do

• It does not test. No CRM here has been run for a quarter by this site, so no page claims hands-on experience and no page gives a score out of ten. A score would be the only number on the site that came from nowhere.
• It does not invent. There are no adoption rates, no win-rate improvements, no market-size figures and no customer counts on any page. Vendor marketing claims, where they appear at all, are quoted and attributed.
• It does not ask for your details. There is no newsletter, no sign-up, no quote form and no gated download anywhere on this site. The one thing it measures — which pages get read — is explained on the privacy page, along with how to switch it off.

Corrections

Prices move, plans are renamed and vendors retire products. Every figure here was read at source, and a correction is made in the open: the figure changes, and the reasoning that depended on the old figure is rewritten rather than quietly left standing. If you have found something wrong, tell us — a dated vendor page is the fastest way to get it fixed.

The place to start, if you came here to choose something, is the page of sales CRMs ranked by the team they fit.